More and more marketers are relying on Twitter as an additional tool to promote their products. But for most marketers the microblogging platform is unfamiliar and confusing. However, if they are baffled about what Twitter is and how to make the best use of it, they'll need to learn fast as recent research from eMarketer predicts that there will be a 45 per cent growth in US users by this time next year.
eMarketer estimates that there are currently 18 million users of Twitter in the US and by next year there will be 26 million - a total of 15 per cent of the total US population. This kind of growth cannot be ignored and retail opportunities are being explored, and how-to principles devised that describe how Twitter's potential can be maximised for businesses. eMarketing Hubs has created such a guideline but there are many more out there, such as Harris Fellman's 35-minute video Coup de Twitter.
In terms of potential sales, businesses should take note of Dell Outlet which reported in June that its Twitter account brought in approximately $2 million in sales. This figure excludes Dell.com Twitter traffic.
Although Twitter can be lucrative to businesses, they'll need to be conscious of how they promote themselves if they wish to avoid potential alienation - Twitter 'spammers' are becoming more prevalent and a new name has been coined to refer to them: 'spitters'.
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